A TRUE STORY: A head of a different rep firm to his publisher (who is now a BOJA partner): "I'd rather give you a mediocre salesperson making ten calls a week than a seasoned pro making only one call a week."

Replied the publisher to the head of rep firm: "I'd rather have a seasoned pro who makes ten calls a week."

We learned a lot from that simple exchange 15 years ago. We practice now what we preached then and are proud of testimonials like the following from our publishing clients:

BOJA HAS MADE A CLEAR AND IMMEDIATE IMPACT on our advertising sales. With our previous rep firm, I felt like our magazine was an afterthought to them- -they went through the motions but little else. At BOJA, our rep is in constant contact with us, I'm confident that our accounts are being serviced professionally, and our advertising increased 130% last year.
-Larry Price, Group Publisher, American Bankers Association

OUR RELATIONSHIP WITH BOJA HAS PROVEN VERY WORTHWHILE AND HIGHLY PROFITABLE. BOJA has shown a high level of professional expertise and a solid ability to manage our sales program and the sales skills to generate considerable revenues for the Society's magazine.
-Johanna McGinnis, Media Manager, Society for Mining, Metallurgy and Exploration

YEAR AFTER YEAR BOJA HELPS INCREASE OUR AD SALES, bring in new business and maintain lasting relationships with our clients.  Wines & Vines has been working with BOJA for many years and we count on them to handle both our monthly magazine and annual directory/buyer’s guide.  Their reliability, professionalism and strong knowledge of print publishing make them an indispensable part of our sales team.
-Chet Klingensmith, Publisher, Wines & Vines Magazine, Wines & Vines Annual Directory/Buyer’s Guide

I'VE REALLY BEEN IMPRESSED WITH BOJA. It's rare in this industry to find congenial professionals who go about their business with sparkling enthusiasm and complete integrity.
-George Macias, Executive Director, National Country Market

WE CONSIDER BOJA A LONG TERM PARTNER IN THE ONGOING GROWTH OF ARTHRITIS TODAY. Their commitment and passion to expanding revenue for this 700,000 circulation consumer magazine has played a significant role in our success. Utilizing syndicated research, powerful presentations and superior market knowledge the BOJA team has been able to greatly expand our number of ad pages, advertisers and revenue year after year.
-George Brennan, National Sales Director, Arthritis Foundation

BOJA BROUGHT EXPERIENCE AND STABILITY TO OUR SALES EFFORTS.  For about the same price of hiring a "junior rep", we got the benefit of their years of experience, which really comes across when we're in front of clients.

Selling SRDS requires an intimate knowledge of online advertising and the ability to present and package various components of our sponsorships. Employing a consultative sales approach, BOJA is able to effectively communicate all these elements and help our clients get the most out of their ad programs with SRDS.
-Patrick Kagan, Publisher, SRDS Direct Marketing Services

BOJA HELPED ENERGIZE AND IMPROVE OUR SALES EFFORTS! I was particularly impressed with the manner in which our BOJA rep went about the job of learning the nuances of our industry. In order to sell trade advertising most effectively, one has to understand the market, know who the key players are and have knowledge of what's driving the business. BOJA quickly got up to speed in all these areas and had an immediate impact.

They also went the extra mile in helping us develop marketing and collateral materials to integrate our print and online properties and take our efforts to another level.
-Willy Morgan, Publisher, The NonProfit Times